Killing you softly is a reflection on our consumer culture. On a culture, which while comforting our needs, softly destroys us and our surroundings. Hyper-consumerism has spread globally, and its tactics of persuasion have established a material culture where the hardcore whirlwind of information and the dense wilderness of materials have engaged a large part of most societies and cultures. Consumerism has created our own monsters, which we are slowly becoming ourselves.