Masters Of Rietveld Dutch Design Education In The

 By the Sandberg Institute.

This book contains an overview of a selection of great and important designers who have emerged from the Sandberg Institute in Amsterdam. The Sandberg Institute, affiliated with the Gerrit Rietveld Academie, is the Rietveld’s master course in fine art and design. The Institute owes its name to Willem Sandberg, former director of the Stedelijk Museum Amsterdam, designer, and proponent of innovation and change in the arts. The Institute has grown into an independent institution and network where designers develop into critical cultural leaders who seek to maintain control over their individual perspective and capacity for cultural production. Sandberg designers – and therefore the course as a whole – engage with the effects of new media and with fellow students from many different cultures. The course thus influences the sociocultural position of design. This book is almost a work of art in itself, full of visual references ordered by form, as if it were a morph. The visual concept by Coralie Vogelaar refers to the idea of an encyclopedia as we once knew it before the digital revolution. The designer’s task today is not so much to make new images as to give new meaning to the bombardment of images around us.

Masters of Rietveld:

 Hardcover; 388 pages; 2500 visuals; 80 contributors. Visual editor and design: Coralie Vogelaar / Editor-in-chief: Mieke Gerritzen.  Price: euro 49,90 + euro 5 for shipping

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Author: Dima Stefanova